This can either be the easiest or the hardest part of starting your blog. The most important thing at this stage is to choose a niche which you can call yourself an authority in – the biggest mistake new bloggers make in such a crowded blogosphere is starting a blog without trying to do something surprising or different. For example, if fashion's your thing, instead of combining generic fashion content, you could combine your love for clothes with your big-hearted concern for the environment by blogging about environmentally-conscious designers instead? These are the best ways to find a topic for your new blog: Look at other blogs – This should be your first port of call. What's already successful? And more importantly, what's missing? Find the gaps in the market Use Google – What are people searching for? Use Google suggested searches and auto-complete to discover what people are looking for – if they're searching for it, that shows the...
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